FIFA World Cup 2026 NYNJ Program Supports Small Businesses
The FIFA World Cup 2026 NYNJ Host Committee wants to make sure the billions of dollars flowing into the region this summer don't just land at big hotels and chain restaurants. The committee launched the Welcome World Rewards Program Thursday, a free digital platform designed to steer fans toward small businesses across New York and New Jersey. Host Committee CEO Alex Lasry made the announcement at the New Jersey Chamber of Commerce's ReNew Jersey Business Summit and Expo in Atlantic City. The timing matters. With an estimated $3.3 billion in projected regional economic impact on the table, local business owners have been watching the tournament preparations closely, wondering whether any of that money would reach their block.